How to improve your Digital Brand?

We are living in an age where technology is playing a big role in life. Today we often talk about e-reputation (The online reputation). Here I will give you some area you can develop to improve your e-reputation and therefore your digital brand.

1. Social Media
I want it to be clear: With the predominance of social media in our life, social media users leave traces of their personality and characteristics online. This may have some positive or negative effects on our life in the short or long term. So you had better make sure that your social media usages align with what you tend to show with your e-reputation.

2. Articles
Academicians, Bloggers and Professionals often appear on articles. The good thing about articles is that it gives better credibility than social media in the sense where it is more complex to write an article that to write an easy social media post as it requires more knowledge and technique

3. Affiliation
Most of the affiliation we belong to can be considered as a tool to measure our e-reputation. Differently from social media and articles that generally refer to individuals, Affiliations belong to organisations, therefore. This brings a big change in the way that knowing to what organisation you belong to means knowing what causes you stand for.

Affiliation is also affecting the e-reputation because It tells what kind of people you are usually surrounded by.

For example, If somebody is mostly primary affiliated to a university this shows that this person had some proximity for education that somebody is mostly primary affiliated to a tennis club company.


It is important to have good e-reputation in case you would like to improve your digital brand. It does not matter if you are an individual or an organisation because after all, we all belong to the international net and are connected. A better digital brand will have a better impact on your career, business and life.