How to improve your Digital Brand?

We are living in an age where technology is playing a big role in life. Today we often talk about e-reputation (The online reputation). Here I will give you some area you can develop to improve your e-reputation and therefore your digital brand.

1. Social Media
I want it to be clear: With the predominance of social media in our life, social media users leave traces of their personality and characteristics online. This may have some positive or negative effects on our life in the short or long term. So you had better make sure that your social media usages align with what you tend to show with your e-reputation.

2. Articles
Academicians, Bloggers and Professionals often appear on articles. The good thing about articles is that it gives better credibility than social media in the sense where it is more complex to write an article that to write an easy social media post as it requires more knowledge and technique

3. Affiliation
Most of the affiliation we belong to can be considered as a tool to measure our e-reputation. Differently from social media and articles that generally refer to individuals, Affiliations belong to organisations, therefore. This brings a big change in the way that knowing to what organisation you belong to means knowing what causes you stand for.

Affiliation is also affecting the e-reputation because It tells what kind of people you are usually surrounded by.

For example, If somebody is mostly primary affiliated to a university this shows that this person had some proximity for education that somebody is mostly primary affiliated to a tennis club company.


It is important to have good e-reputation in case you would like to improve your digital brand. It does not matter if you are an individual or an organisation because after all, we all belong to the international net and are connected. A better digital brand will have a better impact on your career, business and life.

Do you need to change your LinkedIn account when facing career Change?

I have met with many friends who believe you should frequently change your LinkedIn accounts for fresh starts. I  do not believe in this theory as LinkedIn is more about your professional career history.


In case you are having a new job in the same industry, I do not believe there is any need of you to create a new Linkedin account because the old one you have may contain connections from your previous work. Ancient colleagues, therefore, become the first professional connections.


Also, many certifications are linked to your account and deleting the account may have negative effects as you may lose some of your credentials.


Remember that it is hard to establish a reputation on LinkedIn as it is a very competitive social network. As soon as you can establish your self and your reputation with your account, you will save time and energy not to go and create a new one.



At the end of the day, everybody has his/her point of view about this issue but I do believe you do not need to create a new account except in case of force majeure. Unfortunately, we are humans we may have some misunderstanding or we may have made mistakes that we need to detach ourselves from: In such a case it is advisable to create a new account but remember to always have one LinkedIn account to avoid any suspicious activity from your peers.


Take care.
Contact me in case you need help to develop or boost your LinkedIn account

Can we stop learning?

From childhood we receive this basic education home or in our birth environment. 

Later on, we start to go to school or to a certain place to acquire a formal or structured education.

By the time passe on, we get degrees and jobs but it doesn't stop there. Because as soon as you land a new job, the company pass you through months of incubation to get familiar with the environment at work.

It doesn't stop after this because need to participate to meetings and conferences. This is the same with academia.

Simply said, education never stop;education can't stop. Even if you dont attend school or never get a new job,you  still learn wherever you are because life experiences are education by their own. 

People relationships are an education for people involved as they learn each other day by day and make sure to keep the relation safe.

Concerning me,I do use excellent websites out there where you can learn anything for free.  I do encourage you to check it out.

1. Edx.org

2. Coursera.org

3. Lynda.com

4. Linkedin.com/learning

5. Codeacademy.com

6. Data camp

These websites have courses given by professionals in their fields with hands on experiences. 

Check them out! 

They are all free. Happy learning.

In case you need help to get courses corresponding to your profile and career let me know.